Posted by Lucy Slight on 3 April 2013 - 10:21pm
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Top Eco Fashion Labels
In the 21st century, the stigma placed around ‘green fashion’ is changing - and as far as trends go, making eco-conscious fashion choices is one that looks like it’s here to stay. More and more of our favourite designers are setting up sustainable businesses and adopting environmentally-friendly practices into their production processes and it’s great to see that these labels have all firmly cemented their place in mainstream fashion too.
In the 21st century, the stigma placed around ‘green fashion’ is changing - and as far as trends go, making eco-conscious fashion choices is one that looks like it’s here to stay. More and more of our favourite designers are setting up sustainable businesses and adopting environmentally-friendly practices into their production processes and it’s great to see that these labels have all firmly cemented their place in mainstream fashion too.
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So with that in mind, I thought I would highlight some of the best local and international labels which are all committed to reducing their carbon footprint without compromising on quality or fashion-forward designs... (no baggy hemp pants in sight, I promise).
In Australia, clothing label Gorman is at the forefront of the eco-fashion movement, keeping it green across both garment production and packaging. In 2007, designer Lisa Gorman became one of the first in Australia to launch an organic collection, which uses organic-certified yarns and recycled fibres - and she has since become somewhat of a pioneer for the movement Down Under. As part of the company’s green ethos, they’ve also reduced their packaging by 90 per cent and the shopping bags in store are made from 100 per cent recycled paper.
Bassike - known for its incredible cotton wardrobe staples - is another Australian brand adhering to sustainable practices. Designers Deborah Sams and Mary-Lou Ryan established the Bassike business in 2006, building a philosophy around combining timeless style with premium quality and sustainable fabrics. Their organic cotton t-shirts and tanks are at the top of the must-have list of every fashionista, and the quality of the fabrics and superb craftsmanship means the longevity of the clothing (both in terms of staying on trend and staying in shape) is second-to-none.
Longtime eco-crusader, vegetarian and animal rights activist Stella McCartney is undoubtedly the front-runner in eco-conscious clothing, creating a global luxury brand without the use of leather or fur - which in the world of high-end designer labels is practically unheard of. In an interview with Marie Claire magazine, McCartney revealed that between 20 and 30 per cent of her collections contain some sort of eco or sustainable element, and in her offices biodegradable bags and recycled paper are used wherever possible, while the floors in some of her stores are even made from sustainable oak.
“Everyone can do simple things to make a difference, and every little bit really does count,” she explained.
And of course, these three designers are just the tip of a very large iceberg. Honourable mention must also be made to Kate Sylvester, Collette Dinnigan, Lisa Ho, Carla Zampatti and Cue - and trust me when I say I could keep going and going...
Personally, I’m beyond overwhelmed to know there are so many designers out there doing their bit for the environment - and it’s great that a high number of those are brands we already know and love.
Happy guilt-free shopping!
Lucy x